SoYoung is a Toronto based lifestyle brand focused on kids and mothers. We worked closely with them to develop the Andi Bag, an intermediate bag that fills the gap between dedicated diaper bags and stroller bags.
The Andi bag is small enough to hang from a stroller handle and to go inside of a large multi-use tote bag. This means that mothers can use the same diaper organizer in multiple situations.
“Organized Chaos” was the inspiration. If organizing solutions are over designed our research shows that the system breaks down once one thing is out of place. By giving lots of opportunity to stuff any item in, it’s more likely to be used and and for the bag to stay organized.
The Andi also has handles and a shoulder strap for carrying on it’s own. Both are retractable and removable when not in use.
Extensive research and ideation was used to come to the chosen solution. Sketches were continually refined to find solutions to the problem and to ensure that we kept the aesthetics consistent across the brand.