Working with former bookstore owner of Clerkenwell Tales, based in London, England, we developed a mobile bookstore on a bicycle that would allow for great books to infiltrate the streets.
Removable and repositionable retail pegs to hang shopping bags or to display books.
In tandem to the design, Peak Design Co. also developed the branding and identity for the Book Pedlar. We wanted to create a brand that paid homage to the retro days where peddling was more common, and one that was friendly and appealing to the modern consumer .
Our objectives were simple: to design something friendly and appealing that would attract people, allow customers to browse and explore content, as well as facilitate the selection and purchase portion of the retail cycle.
The logo features a modern take on hand painted typography, skewed dynamically to suit the mobile nature of the bookstore.